Anthony Thomson and Lucian Camp have written a book about financial services marketing. No Small Change is a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing.
Anthony knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank. As a financial services marketing specialist for over 30 years, Lucian has helped develop more new and innovative financial services propositions than anyone.
Members of The Financial Services Forum are invited to a drinks reception to celebrate the launch.