Social media can be a powerful platform for your financial services brand to engage with prospects and customers. But in a time when “fake news” dominates social feeds, people increasingly want authenticity. Considering that only 45% of people in the UK trust financial services, how can your brand join the social conversation authentically and effectively? We’ll explore this question—and others—in this practical, how to session.
Lucian Camp, Principal, Lucian Camp Consulting (Chair)
Matthias Göllner, Engagement Manager, Financial Services, Hootsuite
Richard Eccleston, Social Media Manager, Wesleyan
Nisha Henriques, Senior Digital Marketing Manager, Janus Henderson Investors
Joined by Stewart Conway, Head of Central Marketing, BMO Global Asset Management for the panel discussion