Corporate Social Responsibility must align itself with positive business outcome and long-term profitability in order to prove it’s not just window dressing.
That means actions that have a positive impact on the environment, employees, investors, communities and the consumer.
Increasingly businesses are expected to behave in a manner that delivers interests beyond that of the company. Those that continue with outmoded thinking, risk being seen as laggards, whose purpose is questionable, with many unintended consequences.
How can you introduce CSR into your brand strategy and what are the long-term business benefits?