Corporate Social Responsibility must align itself with positive business outcomes and long-term profitability in order to prove it’s not just window dressing.
That means actions that have a positive impact on the environment, employees, investors, communities and the consumer.
Increasingly businesses are expected to behave in a manner that delivers interests beyond that of the company. Those that continue with outmoded thinking risk being seen as laggards, whose purpose is questionable, with many unintended consequences.
How can you introduce CSR into your brand strategy and what are the long-term business benefits?
David Schofield, Group Head of Corporate Responsibility, Aviva
Becky Willan, Managing Director, Given London
Rob Taffinder, Senior Social Investment Manager, Nationwide Building Society
Neil Davy, CEO, Corporate Citizenship (Chair)