Most marketers regard brand as a driver of growth in retail asset management, but some view it as less important in the institutional investment space. Meanwhile, factors such as having solid, rather than spectacular, performance and a stable fund management team, often carry greater weight in the institutional world. What lessons can institutional and retail investment marketers learn from each other? And with the growth of defined contribution pensions, how can the approaches support each other? Our expert panel debates the issues.
Speakers Include:
Magnus Spence, Managing Director, Spence Johnson
Christian Zeinler, Partner, McKinsey & Company
David Walker, Senior Writer, Insurance ERM & Insurance AssetRisk, Field Gibson Media
Heather Hopkins, Director of Research, Platforum
