Recent research into marketers’ thoughts on the financial services marketing industry in 2020, found that dynamic content development was one of the most important issues they face.
It’s no surprise – increasingly, engagement with a brand is via content. So, understanding audience needs and business objectives to create a constant supply of customer-focussed content, will be a core skill in financial services marketing.
In this webinar session, we consider how to create great content, allowing your brand to be framed as a thought-leader; how to measure its success; ensure repeat visitors; and deliver a frictionless experience.
The webinar audio and presentation slides will be streamed live using our BrightTALK channel. To register for the webinar, please follow the normal booking procedure or click here to register on our BrightTALK channel.
Speaker:
Mark Brayton, Content Marketing Director, Barclays Bank
