Don't fall into the misconception that only big brands, with the commensurate big budgets, can measure the strength of their brand.
All marketing departments, whatever the overall size of their business or budgets, can measure and justify their spend on brand marketing.
In this session, we look at the practical brand tracking issues you should consider for your business, whoever you are, and however large (or small) your marketing resources.
What metrics do you need to put in place? How often? How do you use it internally?
We hear from an established multinational brand, with sub brands operating local geographic areas, and discuss how the principles for brand tracking remain the same for all organisations.
Nicola Wright, Group Research and Insight Manager, Hiscox
Richard Davies, Director, Insitas Research