Vision, mission, purpose, values, positioning, proposition, image, identity, pyramids, temples, even onions – the terms and tools we use to define brands is growing more complex all the time. How can you get through all this and create a simple, clear, strong definition which everyone can understand? Our panel of consultancy and client-side brand experts will simplify it all for you, and leave you with a small handful of straightforward ideas that make sense of it all.
Lucian Camp, Principal, Lucian Camp Consulting (Chair)
Andy Cridland, Brand and Advertising, BlackRock
Barney Bailey, Head of Brand Strategy, AXA
Greg Handrick, Partner, Prophet