Draining the Brand Development Swamp


Nov
28
Sprinklr, 40 Holborn Viaduct, London, EC1N 2PB
09:00 for 09:30 until 11:30
EAP

549 Views

Brand Strategy

Delivering the Brand Promise

Vision, mission, purpose, values, positioning, proposition, image, identity, pyramids, temples, even onions – the terms and tools we use to define brands is growing more complex all the time.  How can you get through all this and create a simple, clear, strong definition which everyone can understand?  Our panel of consultancy and client-side brand experts will simplify it all for you, and leave you with a small handful of straightforward ideas that make sense of it all.

Speakers Include:

Lucian Camp, Principal, Lucian Camp Consulting (Chair)

Andy Cridland, Brand and Advertising, BlackRock

Barney Bailey, Head of Brand Strategy, AXA

Greg Handrick, Partner, Prophet

Barney Bailey

Head of Brand Strategy

AXA UK

no resources available

Member-Guest: If attending the event as a guest of a Member, please provide the Member’s name or subscription number:
Password must contain at least 8 characters

* required



Login to post a comment
Join FSF x FREE TRIAL
MEMBERSHIP