Brand names matter most in the early stages, when you're developing them and building awareness. After that, they're largely taken for granted. But getting through those early stages can be tense and painful. All too often, projects that begin with optimism, a sensible timetable and a (fairly) clear process degenerate into a nerve-wracking race against time to come up with anything you can agree and register as a .com before the final deadline. But as our panel will discuss, it doesn't have to be like that. Come along to this session and next time you tackle a naming challenge, you'll find it's a positive pleasure. Or almost.
Lucian Camp, Principal, Lucian Camp Consulting (Chair)
Christian Turner, Global Director, Naming, Siegel+Gale
Philip Martin , former Proposition & Marketing Director at Openwork Ltd
Piers Currie, Special Adviser, Aberdeen Standard Investment