An End to Naming Nightmares


Jan
23
Teamspirit, Holborn Gate, 326 - 330 High Holborn, London, WC1V 7PP
09:00 for 09:30 until 11:30
EAP

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Brand Strategy

Brand names matter most in the early stages, when you're developing them and building awareness. After that, they're largely taken for granted. But getting through those early stages can be tense and painful. All too often, projects that begin with optimism, a sensible timetable and a (fairly) clear process degenerate into a nerve-wracking race against time to come up with anything you can agree and register as a .com before the final deadline. But as our panel will discuss, it doesn't have to be like that. Come along to this session and next time you tackle a naming challenge, you'll find it's a positive pleasure. Or almost.

Speakers Include

Lucian Camp, Principal, Lucian Camp Consulting (Chair)

Christian Turner, Global Director, Naming, Siegel+Gale

Philip Martin , former Proposition & Marketing Director at Openwork Ltd

Piers Currie, Special Adviser, Aberdeen Standard Investment

Christian Turner

Christian Turner

Global Director, Naming

Siegel+Gale

Lucian Camp

Lucian Camp

Founder

Lucian Camp Consulting

Piers Currie

Piers Currie

Group Head of Brand

Aberdeen Asset Management

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