The Future of Media Planning


Sep
06
Instinctif Partners, 65 Gresham Street, London, EC2V 7NQ
09:00 for 09:30 until 11:30
EAP

850 Views

The make-up of marketing departments is changing.  We now have titles such as digital scientists, head of editorial content and information officers, to name a few.  But what about ‘Head of Media Buying’?

The emergence of specialist platforms that are harnessing AI to make buying recommendations across digital, social, print, outdoor and TV is challenging the conventional model.

Will brands take their media buying from external vendors to in-house talent?  Or is digital media planning and buying a complex and specialist service that only agencies can provide? If the latter, then how can collaboration between the two improve?

Speakers Include:

Anne-Marie McConnon, Chief Marketing Officer, International, BNY Mellon Investment Management

Carl Erik Kjærsgaard, CEO and Co-Founder, Blackwood Seven

Duncan Trigg, Managing Director, Media, OLIVER Agency

Adam Ray, Global Head of Programmatic, Mindshare

Adam Ray

Global Head of Programmatic

Mindshare

Carl Erik Kjærsgaard

Founder and CEO

Blackwood Seven

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