Is GDPR Good or Bad for Business?


Jan
16
Siegel+Gale, Bankside 2, 100 Southwark Street, London, SE1 0SW
09:00 for 09:30 until 11:30
EAP

896 Views

Digital & Direct Marketing

It is not difficult to be critical of GDPR if one chooses to do so. Its complexity can be daunting and its effectiveness will be put to the test at every instance. Yet underneath its prescriptive text, there is a well-intended attempt to make compatible with our digital future. Responsible businesses should not fear GDPR but learn to work with it and see it as a way of future-proofing its data practices.

In this highly topical session we examine how GDPR should be good news for business customers. Personal data will be more secure, and the rate of spam marketing will come down. For those businesses investing resources to protect their clients' interests can they look forward to competitive advantage? How can that be achieved?

Speakers Include:

Paul Winters, Executive Vice President and Managing Director, CACI

Paul Malyon, Professional Services, Data Strategy Manager, Experian

Jonathan Harman, Managing Director, Media, Royal Mail

David McCann, Planning Director, Teamspirit (Chair)

david-mccann

David McCann

Group Planning Director

Teamspirit

Jonathan Harman

Jonathan Harman

Managing Director, MarketReach

Royal Mail

Paul Maylon

Paul Maylon

Professional Services, Data Strategy Manager

Experian

Paul Winters

Paul Winters

Managing Director and Executive Vice President

CACI



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