What are the evolving skills required by investment marketers in the digital age - where is the talent gap? Do we need more technical know-how?
Is the demand for versatile generalists or for specialists? And how can we recruit them: do we have the brands to attract the best people?
Is the sector attractive to young graduates, given the reputational damage from the financial crisis and the dead weight of regulator and compliance?
How practicable is it to widen our existing gene pool by bringing over senior marketers from other sectors? Our panel debates the issues.
Speakers:
Olivia Beach, Marketing Assistant – UK Brand and Key Accounts, BNY Mellon Investment Management EMEA
Oli Templeton, Associate Director - Marketing & Sales, Robert Walters
James Cardew, Global Head of Marketing, Schroders
