What impact are the challenger banks really having?
With the big high-street names still dominating the current account market, can challengers overcome the long-standing inertia of banking customers? While some challengers are consolidating to achieve scale, others have focused on specific products rather than being full-service banks.
What can marketers learn from the new entrants and their strategies? What products and services are they doing well, and how should incumbents respond? While digital functionality is at the core of many challenger offerings, are there wider lessons in customer experience and marketing practice?
Our expert panel looks at the maturing challenger market.
Speakers include:
Lisa Wood, Chief Marketing Officer, Atom Bank
Chris O’Brien, Associate Director, Financial Services and Retirement Research, IFF Research
Andy Dexter, Senior Advisor, MESH Experience
