Targeting the Future Customer


Jun
26
Siegel+Gale, Bankside 2, 100 Southwark Street, London, SE1 0SW
09:00 for 09:30 until 11:30
EAP

803 Views

Brand Strategy

Advertising your brand to the customer of tomorrow will be shaped by their media consumption.

Predictions of the death of print are, to mis-quote Mark Twain, ‘greatly exaggerated’. But forecasts for time spent with traditional media such as TV, radio and newspapers indicate that the future is very much digital, and increasingly mobile. The picture is confusing with each medium talking up their own future.

In this session, we will clarify the situation and provide insight into which channels the customer of tomorrow will favour.

 

Speakers include:

Rachel Aldighieri, Managing Director, dma

Oliver Robertson, Head of Research, Thinkbox

Erik Mashkilleyson, Director, Digital Experience, Siegel+Gale

Adam Chalk, Senior Industry Manager, Google

Adam Chalk

Adam Chalk

Senior Industry Manager

Google

Erik Mashkilleyson

Erik Mashkilleyson

Digital Experience Director

Siegel+Gale

Oliver Robertson

Oliver Robertson

Head of Research

Thinkbox

Rachel Aldighieri

Rachel Aldighieri

Managing Director

DMA

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