MAP
Fake news, AI, Levenson, Cambridge Analytica, Trump, #MeToo – marketing professionals are facing a communications revolution.
In this highly-topical session, we will look at the major secular trends impacting financial services communications and what these mean for financial services marketers. What do companies need to do to respond to this evolving challenge, and how should they transform their communications strategies, implementation and processes to take advantage of this new paradigm?
Speakers include:
Charles Ansdell, Head of Professional and Financial Services, Redleaf
Alistair Smith, UK & Ireland Strategic Communications Director, EY
Tim Williams, CEO, Onalytica
