As customers for financial services organisations, women are growing in numbers, importance and value. Therefore, they are a huge business opportunity. But is generally accepted that they are also less-engaged and confident than men in managing their money.
As women move from everyday banking, through longer-term saving and investing, their perception and experience is shaped by what is still a male-dominated environment.
In this age of big data, organisations should be increasingly sophisticated in understanding women’s needs and delivering fresh approaches into the design and delivery of FS products and services.
Winning over Women explores what financial service providers could be doing to meet the needs of women and how to create value by understanding why female attitudes and behaviours are different. Finding strategies that could help create greater engagement will ensure that both sides are ultimate winners.
Speakers include:
Amy Cashman, Managing Director UK, Kantar TNS UK
Birgit Neu, Global Head of Diversity, HSBC
Jane Foley, Head of FX Strategy, Rabobank
