The 2018 State of Play

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Corporate Communications, Digital & Direct Marketing

Rowan Morrison

Rowan Morrison

Managing Director

Editions Financial


Download your copy of the Editions Financial 2018 State of Play report and measure your content marketing efforts against global benchmarks.

According to the results of our 2018 State of Play benchmarking survey - now in its fourth year - 44% of financial services organisations struggle with producing content that is sufficiently engaging. Are you one of them?

Download the 2018 State of Play report now and read how you can:

· Put the ‘marketing’ back into content marketing
· Give your customers what they want, not what you think they want
· Offer customers a complete, defined content journey
· Support your sales teams with content
· Research and upskill in marketing technology



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