The Financial Services Forum Awards for Marketing Effectiveness are dedicated to recognising and rewarding proven success in the creation and promotion of financial services and products. Introduced in 2002, their purpose has remained consistent:
• to create a better understanding of the role and impact of marketing;
• to prove, beyond doubt, that marketing can be effective;
• and to promote and reward marketing effectiveness.
Our Awards remain the only ones committed to recognising marketing effectiveness in financial services. Size of budget is not the driver of success. Creativity is only one part of the process.
It is the overall contribution to business performance, and effectiveness, that counts.
The number of Award entries continues to grow, with financial services organisations and their agencies delivering creative and innovative campaigns that have achieved outstanding results.
I would like to thank all the entrants, the judges for their continued support and effort, but most of all congratulate the winners and commended entries for their outstanding achievements.
Details of the winning and commended entries can be found in the attached PDF document.