Resources

Articles, videos and white papers to help you enhance your marketing strategy.

Latest Resources

How to Make a TV Advert on a Budget – Event Summary

In 2017, there is no escaping the mantra that marketing strategies should be mobile first. But according to Moz – the co-founder of creative agency Contented – nothing beats TV for advertisements....

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Surge in Borrowing Intentions in Q2

Despite ongoing political and economic uncertainty the JGFR/GfK Q2 UK Financial Activity Barometer* finds consumers intending increasing their financial activities in the coming months.

Around 80%...

Retail Banking

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Pension Freedoms: Event Summary

‘I’ve got a challenge for you. Say something about the recent pension freedoms that hasn’t been said already.’

That was the challenge set by Gregg McClymont, Head of Retirement at Aberdeen ...

Life & Pensions

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The Countdown to MiFID II

You might think regulatory changes are only the business of governments or legal and compliance departments of asset managers. But the Markets in Financial Instruments Directive (MiFID II), scheduled ...

Asset Management

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What Role Should Social Media Play?

Social is a road well-travelled, for some but not for others. And to continue the journey metaphor, has it ended in a single track road or, even worse, a dead end? How is social impacting on your busi...

Digital & Direct Marketing

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From Advert to Action

Building on our earlier work into behavioural biases, we summarise a large body of academic literature to explore the mechanisms behind consumer attention, understanding and behaviour. We build this i...

Corporate Communications

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