Resources

Articles, videos and white papers to help you enhance your marketing strategy.

Latest Resources

Product and Service Innovation Awards 2018 – Winners & Commended

A summary of the winning and commended entries for The Financial Services Forum's Product and Service Innovation Awards 2018....

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Product and Service Innovation Awards 2018 – Pictures

Pictures from the Product and Service Innovation Awards Dinner & Ceremony 2018.

To see who won what click here...

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Prospective Consumers Activity Above Average

The Q2 2018 JGFR Financial Activity Barometer (FAB) shows consumers prospective saving, investment and borrowing activity at above average levels, despite economic uncertainty and weaker consumer co...

Retail Banking

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Event Summary: Mobile First or Mobile Only

Since 2012 the use of mobile devices has risen sharply among consumers looking to buy insurance products. How should providers react? This event report summarises some of the key facts and opinions gi...

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Google: Mobile first, or mobile only?

If anyone knows about how customers access services on mobile devices, it's Google. Here Yanina Vidal shares their insights into the customer journey, and argues that marketers need to move away from ...

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SapientRazorfish: Mobile First, Or Mobile Only

Mobile first? Yes, definitely. Mobile only? Only under certain circumstances. This is Craig Walmsley's advice in a nut shell. In his presentation, he goes into more detail of what companies should con...

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