The Financial Services Forum runs two financial services sector Award programmes, recognising and celebrating excellence in:

Entries for both awards are made via a 1000-word submissions, answering key questions with robust and quantifiable data. Submissions are open to financial services brands and organisations, or their agencies, worldwide.

Marketing Effectiveness Awards 2018

The Financial Services Forum Awards for Marketing Effectiveness have become one of the industry’s most sought-after prestigious accolades.

  • Their purpose has remained the same since they were introduced in 2002:
  • To create a better understanding of the role and impact of marketing
  • To prove, beyond doubt, that marketing can be effective
  • To promote and reward those achieving exceptional marketing effectiveness

To view the winning entries in 2017, please click here.

To view the images from the 2017 Awards evening, please click here.

To view further information and to request entry material, please click here.

Product & Service Innovation Awards 2018

The growing importance of innovation in financial services today, and its vital role in engaging with and empowering customers in the future, has prompted The Financial Services Forum to develop the established New Product, Service and Innovation category into a new set of awards – recognising innovation in financial services that delivers tangible benefits to both consumer and provider.

Most customers not interested in technology for technology’s sake – nor are we. So these awards focus on the overall impact the innovation has had on the sector, audience or consumer, and whether the innovation achieved or exceeded its objectives and goals.

To view further information and to request entry material, please click here.

Gold sponsor:

Previous winners

Download full details of previous Marketing Effectiveness Awards winners.

View 2016 winners
PDF (3.08 MB)

View 2015 winners
PDF (2.63 MB)

View 2014 winners
PDF (4.09 MB)

View 2013 winners
PDF (3.44 MB)

View 2012 winners
PDF (1.69 MB)

View 2011 winners
PDF (2.23 MB)

Annual Members' Dinner

Join 500 of your industry colleagues at our Annual Members' Dinner and Awards ceremony....

Book your table now

Who’s in the running?

View the category shortlists for the 2015 Marketing Effectiveness Awards....

View 2018 shortlist