Awards Shortlist


The Financial Services Forum Awards for Marketing Effectiveness 2018:

Shortlist

Advertising
Thai Life Insurance Public Company Limited (Ogilvy Group Thailand):  Life Is An Opportunity
CoverForYou (World Wide Internet Insurance Services Ltd): Travel Insurance As Unique As You Are
Direct Line Group: Don't Let a Little Accident Stop You
Fidelity International: The top-dog advertising campaign
AXA IM (AML Group): Join the Robotech Revolution
The Co-operative Bank: 25 Year Ethical Policy

Brand Strategy
Green Flag: Green Flag's Brand Reboot Campaign
AXA IM (AML Group) Tomorrow: Augmented
Janus Henderson Investors: The Janus Henderson Brand Merger: 1 Plus 1 Can Make 3
Tilney (Teamspirit): From unknown to trusted wealth brand

Content Marketing
Direct Line Group Churchill: Drive On
AXA (Equator and Oliver): The Complete Guide to Becoming a Landlord - a SEO success story
Schroders: investIQ
Sunlife: The Lifestyle you Deserve…On the House
Bud: Bud's Book on Open Banking
Barclaycard (Iris): The Waiting Room
Wesleyan Assurance Society: A Fresh Approach to Connecting with Legal Professionals

Customer Experience
Direct Line Group : Customer Experience Strategy
Janus Henderson Investors: Making Customer Experience Eventful

Data & Analytics
BNY Mellon Investment Management: Using Data and Analytics to Demonstrate Return on Investment in Asset Management Marketing
Schroders: Global Investor Study
Bud: Bud's Data Engine - Bringing User Experience to Life
Fidelity International: A Customer-First Approach to GDPR

Digital Marketing
Vitality UK: Protect Your Loved Ones
Tesco Bank: Gravity Thinking Achieving Affiliate Marketing Excellence
Lloyds Banking Group (Optimise Media): This Is Money Partnership
First State Investments (The Dubs): Diversified Growth Fund: A Smart Evolution
The Cambridge Building Society (Teamspirit): Making Digital Mutual
Canaccord Genuity Wealth Management (Appius): CGWM Wealth Confidence Builder

Direct Marketing
Skipton Building Society: My Review Direct Mail Strategy - Successfully Promoting Face-to-Face Business in An Increasingly Virtual World
Sunlife (Aspect & Six): The Lifestyle you Deserve…On the House
Lloyds Banking Group (Proximity London): Online Car Finance - Refinancing Test
Wesleyan Assurance Society: Back to School for Teachers
Profile Pensions: Direct Mail Super Powers

Integrated Campaign
Direct Line Group: Don't Let a Little Accident Stop You
LV=: Designate From The Heart
Scottish Widows: All Aboard the Pensions Express
Fidelity International: Old Dog, New Tricks
Legal & General: Best Integrated Campaign Award Entry
Aviva Investors: A Multi-Asset Funds Integrated Campaign

New Product, Service or Innovation
LV=: Designate From The Heart
Schroders: Moneylens
Bud: Artha by First Direct - Delivering Open Banking through Collaboration
Aviva (Adam & Eve DDM and Zenith Optimedia): Ask It Never
Wesleyan Assurance Society: Back to School for Teachers

Public Relations
Direct Line Group (Mischief): Smart Crossing
Mastercard (Talker Tailor Trouble Maker): Masterpass Click and Collect Fast Lane to Combat Slowed Rage
Zurich UK (Teamspirit): Restless Worklife - Protecting the Gig Worker

Relationship Marketing
CoverForYou (World Wide Internet Insurance Services Ltd): The CoverForYou Club - Rewarding Our Customers
Wesleyan Assurance Society: Back to School for Teachers

Social Media
Direct Line Group: Alfie Deyes' Drive Plus Awareness Campaign
Direct Line Group: Churchill - Drive On
Barclaycard (Iris): The Barclaycard 31 Day Challenge
The Co-operative Bank: 25 Year Ethical Policy

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