Award Winners 2016

The Financial Services Forum Awards for Marketing Effectiveness were presented at the Members' Dinner on 1 December 2016.

The winning and commended entries are listed by category below.

Advertising
Winner: Direct Line: Guaranteed Hire Car
Commended: Aviva (adam&eveDDB): Good Thinking - Helping Make Britain's Roads Safer
Commended: Nutmeg Savings and Investment (AMV BBDO): No Nonsense Investing

Corporate Social Responsibility
Commended: BNY Mellon Investment Management EMEA: BNY Mellon and Newton Boat Races

Customer Experience
Winner: Direct Line Group: Making Insurance Much Easier for Customers
Commended: Lloyds Banking Group (M Worldwide): Lloyds Clapham Junction - Transformational Brand Experience

Content Marketing
Winner: Henderson Global Investors: Reaping the Dividends of Success
Commended: Standard Life Investments: European Insurance Survey

Customer Loyalty & Retention
Winner: Direct Line Group: Making Insurance Much Easier for Customers

Digital Marketing
Winner: Henderson Global Investors (Teamspirit): Henderson Global Dividend Index
Commended: Easypaisa (Telenor): Black Friday Campaign
Commended: Lloyds Banking Group (Optimise Media): Credit Card Division

Direct Marketing
Winner: SunLife: Your Pet Nose
Commended: LV= (CACI): Data is Key. Customer is King

Internal Communications
Winner: SunLife: The Adventure Continues
Commended: Lloyds Banking Group (Oakley Wilkinson Bryan): Creativity Celebrated

New Product, Service or Innovation
Winner: Idea Bank SA: Ideas Bank's Mobile ATM fleet
Commended: ClearScore: ClearScore
Commended: MetLife (Teamspirit): Guaranteeing a Brave New World
Commended: LV= (Moreish Marketing): Business Protection Launch

Public Relations
Winner: SunLife: Courtesy Pet
Commended: Direct Line: A Storming Success
Commended: Henderson Global Investors (Teamspirit): Henderson Global Dividend Index

Social Media
Winner: The Co-operative Bank: Everyday Rewards - It's Good to be Different
Commended: SunLife: Courtesy Pet
Commended: Direct Line: #Directfix

Sponsorship
Winner: Police Mutual: Sponsoring the Police Bravery Awards

Integrated B2B
Winner: Aviva Investors: Aims Target Income Fund
Commended: Henderson Global Investors: Reaping the Dividends of Success
Commended: Kent Reliance for Intermediaries (Teamspirit): Spotting - and Filling - the Mortgage Gap

Integrated Consumer
Winner: Aviva (adam&eveDDB): Good Thinking - Helping Make Britain's Roads Safer
Commended: Direct Line: Guaranteed Hire Car
Commended: Police Mutual: Force for Good

Judges’ Special Award for Consumer Insight
Winner: Ideas Bank SA

Judges’ Special Award for Marketing Learning
Winner: ClearScore

Judges’ Special Award for Marketing Excellence
Winner: Direct Line Group

Agency of the Year
Winner: Saatchi & Saatchi

Young Marketer of the Year
Winner: Lucy Hawkins, Content Marketing Manager, SunLife

Marketer of the Year
Winner: Sara Bennison, Chief Marketing Officer, Nationwide

Marketing Leaders 2016
David Radford, Brand Director, Allianz
Lisa Wood, Chief Marketing Officer, Atom Bank
Peter Markey, Chief Marketing Officer, Aviva
Lindsay Forster, UK&I Customer Marketing Director, Aviva
Isla Mackenzie, Global Head of Marketing and External Communications, Aviva Investors
Alasdair Stewart, Marketing and Communications Director, AXA Insurance
Katherine Whitton, Chief Marketing Officer, Barclaycard
Michael Evans, Global Head of Marketing, Baring Asset Management
Ian Forrest, EMEA GMC Chief Marketing Officer, Blackrock
Anne-Marie McConnon, Marketing Director, BNY Mellon Asset Management
Ghislaine Perry, Marketing Director, Brooks Macdonald
Alan Walsh, Head of Marketing, Bud
Amy Lenander, Chief Marketing Officer, Capital One
Mark Vile, Marketing Director, comparethemarket.com
Martin Brown, Managing Partner, Continuum Financial Services
Mark Evans, Group Marketing Director, Direct Line
James Harris, Head of UK Retail Marketing, Fidelity Worldwide Investment
Zoe Burns-Shore, Head of Marketing, First Direct
Lynn Mah, Head of Sales Marketing, GAM
Nicholas Hall, Head of Marketing, GoCompare
Kate Stokes, Executive Director, Marketing, Goldman Sachs
Ian Hunter, Investment Marketing Director, Hargreaves Lansdowne
Rob Page, Global Head of Marketing, Henderson
Annabel Venner, Global Brand Director, Hiscox
Chris Clark, Group Head of Marketing and Customer Experience, HSBC
David Bower, Head of Marketing, Invesco Perpetual
Sarah McLeland, Head of Marketing, Investec Asset Management
Aidan Lisser, Chief Marketing Officer, Investec Wealth & Investment
Oliver Stracey, Executive Director, EMEA Institutional Marketing, JPMorgan
Regula Stricker, Head of Marketing Continental Europe, Jupiter Asset Management
David Cooper, Group Marketing & Distribution Director, Just Retirement
Paula Llewellyn, Insurance Marketing Director, Legal & General
Catherine Kehoe, MD, Group Brands & Marketing, Lloyds Banking Group
Lucy Donaldson, Head, Customer Experience, Lloyds Banking Group
Antonia Bennett, Head of Capability & Culture, Lloyds Banking Group
Jacqui Haskins, Marketing Director, M&G
Amanda Newman, Head of Marketing, M&S
Paul Trueman, Head of Marketing, UK and Ireland, Mastercard
Martin Lewis, Founder and Editor, MoneySavingExpert.com
Sara Bennison, Chief Marketing Officer, Nationwide
Steven Barbour, Chief Marketing Officer, Pictet Group
David Wheldon, Chief Marketing Officer, RBS
Chris Popple, Managing Director, Digital, RBS
Tracy Watt, Head of Marketing and Communications, Royal London AM
Dominic Grounsell, Marketing Director, RSA
Keith Moor, Chief Marketing Officer, Santander
James Cardew, Global Head of Marketing, Schroders
Stephen Ingledew, former Managing Director, Marketing, Standard Life
Nuala Walsh, Head of Global Client Relations, Standard Life Investments
Richard Parker, Global Head of Marketing, State Street Global Advisors
Ian Atkinson, Head of Brand, Communications and PR, SunLife
Hannah Squirrell, former Marketing Director, Insurance, Tesco Bank
Alastair Pegg, Marketing Director, The Co-Operative Bank
Nigel Gilbert, Chief Marketing & Communications Officer, TSB
Kirsten Burt, Executive Director, Head of Marketing, UBS Wealth Management
Paul Lloyd, Marketing Director, Virgin Money
Mark Antipof, Chief Officer, Sales and Marketing, Visa
Sally Allan, Chief Marketing Officer, Wealthify / ActiveQuote
Niki Gifford, Head of Marketing, Weatherbys Bank
Richard Pash, Director of Marketing, Zurich

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