Award Winners 2017

The Financial Services Forum Awards for Marketing Effectiveness were presented at the Members' Dinner on 30 November 2017.

The winning and commended entries are listed by category below.

You can download more detail on each winning entry - please click here.

You can also request images from the Awards evening - please click here.

Commended: Direct Line Home (Saatch&Saatchi, MediaCom): Emergency Plumber
Winner: Nationwide Building Society (VCCP): Voices Nationwide

Content Marketing
Commended: Aviva: Safe Driving Challenge
Commended: Direct Line (Saatch&Saatchi, MediaCom, Unity): Fleetlights
Commended: Green Flag (Frank PR, Hanger Seven): Scenic Route
Winner: Lex Autolease (Milestone Creative): Driving Intelligence

Customer Experience
Commended: Police Mutual: Acts of Kindness
Commended: Aegon (Cowry Consulting): Transforming the Customer Experience Using Behavioural Economics
Commended: Lloyds Banking Group (Cello Signal): Using Data to put the Customer First

Customer Loyalty & Retention
Commended: Lloyds Banking Group: Lloyds Bank Customer Engagement Programme
Commended: Nationwide Building Society (CACI): Building Customer Understanding
Winner: NFU Mutual (Specialist UK): Wisetalk - Farm Focus

Digital Marketing
Commended: The Co-operative Bank: It’s Not Just Business It’s Personal
Commended: LDF (MSQ Partners): Welcome to the Flipside
Winner: Janus Henderson Investors (Teamspirit): The Difference Digital Can Make to Content Marketing

Direct Marketing
Winner: Police Mutual: Intelligent Marketing to Deliver Sustainable Growth

Integrated Campaign
Commended: SunLife: Welcome to Life After 50
Commended: Janus Henderson Investors (Teamspirit): Making Advisers ‘More Content’
Commended: Green Flag (MediaCom, Chi & Partners, Frank PR, Hangar Seven): Scenic Route
Commended: Churchill Insurance (MediaCom, WCRS): Lollipoppers Campaign
Winner: Wesleyan: Educating Teachers About Retirement Planning

New Product, Service or Innovation
Commended: Police Mutual: BeFit4Life
Commended: Direct Line: Shotgun
Winner: Bud: One Place for All Your Finances

Public Relations
Commended: Police Mutual: Force for Good
Commended: Green Flag (Frank PR, Markettiers): Switching Side Campaign
Winner: Trussle (Teamspirit): A Tech-Driven Triumph in the Mortgage Market

Social Media
Commended: Police Mutual: Sporks
Commended: Green Flag (Frank PR, Hangar Seven, MediaCom): Scenic Route
Winner: Direct Line: Alfie Deyes' Direct Line Driving Challenge

Most Effective Marketing – Retail Banking
Winner: Lloyds Banking Group

Most Effective Marketing – Life & Pensions
Winner: Wesleyan

Most Effective Marketing – Insurance
Winner: Green Flag

Most Effective Campaign – International
Winner: Janus Henderson Investors

Most Effective Campaign – Business to Business
Winner: Lex Autolease

Most Effective Campaign – Small Budget
Winner: Trussle (Teamspirit)

Most Effective Campaign – Medium-Size Budget
Winner: Police Mutual

Corporate Social Responsibility Award
Winner: Aviva Community Fund

Judges’ Award for Consumer Insight
Winner: SunLife

Judges’ Award for Marketing Learning
Winner: Nationwide

Judges’ Award for Marketing Excellence
Winner: Direct Line Group

Agency of the Year
Winner: AML

Young Marketer of the Year
Winner: Kirsty Hoad, Direct Line Group

Marketer of the Year
Winner: Mark Brayton, Barclays