Erik Mashkilleyson

Erik is the Digital Experience Director at Siegel+Gale. He addresses strategic business transformation through disciplines ranging from customer experience to digital service design.

Since a strong brand is inseparable from a great experience, the forefront of creative work uses the right technology to propel a gripping story. Erik believes digital experiences, when well-crafted make it natural and effortless to use, buy, share and support.

Throughout his decade-long career in the digital sphere he has worked in digital marketing at Wunderman, experiential strategy at boutique Nordic branding agency N2, and information technology at Baltic giant Nortal. Erik has seen how the field of creative concept creation shift towards a more data-driven, personal approach for customers, businesses and citizens.