Brand Strategy


335

Members

Most active members

Chairperson

Lucian Camp

Lucian Camp

Founder

Lucian Camp Consulting

Abi Mauger

Abi Mauger

Digital Marketing Executive

Sanlam Private Wealth



adam-proops

Adam Proops

Business Development Director

Prophet Brand Strategy ltd


Adam Sharp

MD & Co-Founder

CleverTouch



Ailsa Bates

Account Director

Editions Financial


It’s Time the Penny Dropped

Are financial services companies deluding themselves over the strength of their brands?

Whether you speak to a retail bank, private bank, asset management firm or insurance provider, they will all ...

Brand Strategy

2


Every Asset Manager has a Story to Tell. What’s Yours?

Engaging financial advisers and intermediaries with great writing.

The growth of digital communication across websites, blogs and social media has handed users immense power: The power to ignore an...

Asset Management, Brand Strategy, Digital & Direct Marketing

1


Product and Service Innovation in Financial Services

As part of The Forum’s regular 60 Seconds article – a collection of Member comments on a particular theme of relevance to the financial services marketing community – we asked you for your thoug...

Asset Management, Brand Strategy, Corporate and Investment Banking, Fintech, General Insurance, Mortgages, Private Banking and Wealth Management, Retail Banking

10


Advertising in the Second Machine Age

Way back in the 19th Century, with the invention of mechanical production having led to a proliferation of shoddy furniture and clothing, a group of concerned artists led by William Morris raged again...

Brand Strategy

0


Legal, Decent Honest and Truthful?

Anyone involved in advertising will probably have experienced some variation of that situation where a guest at a party asks you: “How can you justify selling people things they don’t need?” To ...

Brand Strategy, Corporate Communications

0


All Aboard: How Challenger Banks Can Attract More Customer Deposits

Kevin Mountford, CEO of PBF Solutions examines the key approaches that challenger banks should take to attract and retain new customer deposits

What’s the main challenge facing any challenger ban...

Brand Strategy, Private Banking and Wealth Management, Retail Banking

0


Do Your Brand Values Build Value?

There’s a quote from Steve Jobs which I use often to kick-off my brand positioning presentations:
It’s a complicated and noisy world, and we’re not going to get a chance to get people to rememb...

Asset Management, Brand Strategy, Corporate and Investment Banking

0


Event Summary: How Many Ps in Brand

There is a chasm between what FS marketing executives think they should be involved in within their brand and what they do in reality. In this round-table discussion, senior marketing executives from ...

Brand Strategy

0


Doing Well by Doing Good: Event Summary

What springs to mind when you think of millennials? “Lazy”, “restless” and “Peter Pan-like” are some popular stereotypes. But by many measures, this generation is also the most socially an...

Brand Strategy, Private Banking and Wealth Management

0


Doing More With Less: Event Summary

Despite stubborn assumptions that marketers in finance have extravagant budgets to play with, the fact is, almost all of them are under pressure to “do more with less”. This is especially so at sm...

Brand Strategy, Corporate Communications, Digital & Direct Marketing

0


Millennial Myths and Realities

One of the questions we have been asked most often over the last few years by clients, journalists and commentators is “What do you have on Millennials’ attitudes and behaviours?” In response, w...

Brand Strategy

0


Show me the Money

There are many complexities to financial services, including our own individual personal financial management. Lucy Neiland of Ipsos MORI shares some of her experiences on how we can embrace complexit...

Brand Strategy

0


Dec
13

New Power for FS Brands (Webinar)

Power is shifting. From the closed, top-down, rigid structures of the past to new, more fluid, open and bottom-up movements. From providers to consumers. From silos to networks. From push to pull. Fro...

Available to: EAPO

Brand Strategy

0


Nov
06
LDN

Measuring Brand Equity

All brands strive to have positive perception among consumers, which is shaped heavily by their experience with, and knowledge of, the brand.

As a result, many agencies produce reports aimed at mea...

Available to: EAP

Brand Strategy

0


Sep
11
LDN

Business Ethics and the Consumer

Corporate Social Responsibility must align itself with positive business outcome and long-term profitability in order to prove it’s not just window dressing.

That means actions that have a positi...

Available to: EAP

Brand Strategy

0


Jun
26
LDN

Targeting the Future Customer

Advertising your brand to the customer of tomorrow will be shaped by their media consumption.

Predictions of the death of print are, to mis-quote Mark Twain, ‘greatly exaggerated’. But forecast...

Available to: EAP

Brand Strategy

0


Jun
05
LDN

How Many Ps in “Brand”?

We all agree that financial services brands are (largely, at least) experiential. So, we must also agree that brand perceptions are shaped by all seven of the famous "Seven Ps" (not just Promotion, bu...

Available to: E

Brand Strategy

0


May
01
LDN

Marketing Effectiveness Awards Showcase

We invite winners from The Forum’s 2017 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impressed our judges.

Smart metrics and...

Available to: EAP

Brand Strategy, Corporate Communications, Digital & Direct Marketing

0


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