Brand Strategy


303

Members

Most active members

Chairperson

Lucian Camp

Lucian Camp

Founder

Lucian Camp Consulting

Abi Mauger

Abi Mauger

Digital Marketing Executive

Sanlam Private Wealth


Adam Powell

Head of Sales, Marketing & Operations

QMetric Group Limited


adam-proops

Adam Proops

Business Development Director

Prophet Brand Strategy ltd


Adam Sharp

MD & Co-Founder

CleverTouch



Ailsa Bates

Account Director

Editions Financial


Every Asset Manager has a Story to Tell. What’s Yours?

Engaging financial advisers and intermediaries with great writing.

The growth of digital communication across websites, blogs and social media has handed users immense power: The power to ignore an...

Asset Management, Brand Strategy, Digital & Direct Marketing

0


Product and Service Innovation in Financial Services

As part of The Forum’s regular 60 Seconds article – a collection of Member comments on a particular theme of relevance to the financial services marketing community – we asked you for your thoug...

Asset Management, Brand Strategy, Corporate and Investment Banking, Fintech, General Insurance, Mortgages, Private Banking and Wealth Management, Retail Banking

10


Advertising in the Second Machine Age

Way back in the 19th Century, with the invention of mechanical production having led to a proliferation of shoddy furniture and clothing, a group of concerned artists led by William Morris raged again...

Brand Strategy

0


Legal, Decent Honest and Truthful?

Anyone involved in advertising will probably have experienced some variation of that situation where a guest at a party asks you: “How can you justify selling people things they don’t need?” To ...

Brand Strategy, Corporate Communications

0


All Aboard: How Challenger Banks Can Attract More Customer Deposits

Kevin Mountford, CEO of PBF Solutions examines the key approaches that challenger banks should take to attract and retain new customer deposits

What’s the main challenge facing any challenger ban...

Brand Strategy, Private Banking and Wealth Management, Retail Banking

0


Finding the Hidden Purse Strings

When it comes to money, we all have our own “feel for the game”. Banks that learn and adapt to these hidden rules will retain more customers, suggests Ipsos MORI research.

When it comes to per...

Brand Strategy, Retail Banking

0


Compliance with Creativity

Giving financial brands new life in the age of transparency

Winter is coming. Shifts in the burden of financial regulation – towards ever greater competitiveness and openness – are having profo...

Brand Strategy

0


60 Seconds on Product & Service Innovation

Innovative companies proactively seek to uncover consumer needs, using this knowledge to build and shape new products and services. Innovation may be on the agenda for many financial service organi...

Brand Strategy, Fintech, Mortgages, Retail Banking

0


Event Summary: Brand Tracking to Suit Your Budget

Nike, Audi, Tesco, Rolex. A brand is one of a company’s most valuable assets, and a single word or logo has the power to call to mind a range of thoughts and impressions. Understanding how public pe...

Brand Strategy

0


Award Case Studies

We invited a selection of winning and commended entries from The Forum’s 2016 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impr...

Brand Strategy, General Insurance

0


The Future Workplace: How Ready Are You?

Most organisations will say that they only have one brand – and that may be true – but there are different ways of looking at it: from the inside and the outside. And that inside expression, the e...

Brand Strategy, Corporate Communications, Employee Engagement & Communications

0


How Good is Your Brand Purpose?

We live in a global, hyper-connected world where the pace of business is fast. Transparency is expected. Disruption is everywhere. Competition is stiff. Collaboration is commonplace.

Successful b...

Brand Strategy, Employee Engagement & Communications

0


Dec
07
LDN

Is Your Brand Fit For The Future?

It is no longer possible for brands to rely on awareness, familiarity and equity to achieve future success. Nowadays, brands must think of what is the customer relationship, how it listens, answers, e...

Available to: EAPO

Brand Strategy

0


Nov
28
LDN

Draining the Brand Development Swamp

Vision, mission, purpose, values, positioning, proposition, image, identity, pyramids, temples, even onions – the terms and tools we use to define brands is growing more complex all the time.  How ...

Available to: EAP

Brand Strategy

0


Mar
08
LDN

The Future of Financial Services – Utility vs Meaning

Uber, Nike and their like, have turned branding on its head.

They have created utilitarian global brands by inserting themselves into our daily lives using technology as their Trojan horse.

And ...

Available to: EAPO

Brand Strategy

0


Nov
15
LDN

Striking a Chord

Many brands with clearly-defined visual and even verbal identities are strangely silent on the subject of "sonic identity."  But the fact is, there are huge opportunities to express your brand's valu...

Available to: EA

Brand Strategy

0


Sep
27
LDN

What Your Boss Really Thinks About Marketing?

Building and maintaining strong brands is a business-wide activity.  But to what extent are your senior colleagues really committed to supporting your plans?  And what could you do to win more whole...

Available to: EA

Brand Strategy

0


May
05
LDN

Do strong brands really save you from commoditisation?

In theory, brands are the opposite of commodities.  People positively choose them.  You can charge more for them.  They create more loyalty.  But sometimes it seems different rules apply in financ...

Available to: EA

Brand Strategy

0


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