Digital Marketing Executive
Sanlam Private Wealth
Head of Sales, Marketing & Operations
QMetric Group Limited
Business Development Director
Prophet Brand Strategy ltd
MD & Co-Founder
Corporate Sales Director
Engaging financial advisers and intermediaries with great writing.
The growth of digital communication across websites, blogs and social media has handed users immense power: The power to ignore an...
August 9, 2017
As part of The Forum’s regular 60 Seconds article – a collection of Member comments on a particular theme of relevance to the financial services marketing community – we asked you for your thoug...
February 23, 2017
Kevin Mountford, CEO of PBF Solutions examines the key approaches that challenger banks should take to attract and retain new customer deposits
What’s the main challenge facing any challenger ban...
July 26, 2016
Innovative companies proactively seek to uncover consumer needs, using this knowledge to build and shape new products and services. Innovation may be on the agenda for many financial service organi...
July 6, 2017
Most organisations will say that they only have one brand – and that may be true – but there are different ways of looking at it: from the inside and the outside. And that inside expression, the e...
April 28, 2017
We live in a global, hyper-connected world where the pace of business is fast. Transparency is expected. Disruption is everywhere. Competition is stiff. Collaboration is commonplace.
April 27, 2017
Uber, Nike and their like, have turned branding on its head.
They have created utilitarian global brands by inserting themselves into our daily lives using technology as their Trojan horse.
Available to: EAPO
In theory, brands are the opposite of commodities. People positively choose them. You can charge more for them. They create more loyalty. But sometimes it seems different rules apply in financ...
Available to: EA