Brand Strategy


297

Members

Most active members

Chairperson

Lucian Camp

Lucian Camp

Founder

Lucian Camp Consulting

Abi Mauger

Abi Mauger

Digital Marketing Executive

Sanlam Private Wealth


Adam Powell

Head of Sales, Marketing & Operations

QMetric Group Limited


adam-proops

Adam Proops

Business Development Director

Prophet Brand Strategy ltd


Adam Sharp

MD & Co-Founder

CleverTouch



Ailsa Bates

Account Director

Editions Financial


Product and Service Innovation in Financial Services

As part of The Forum’s regular 60 Seconds article – a collection of Member comments on a particular theme of relevance to the financial services marketing community – we would like to ask you fo...

Asset Management, Brand Strategy, Corporate and Investment Banking, Fintech, General Insurance, Mortgages, Private Banking and Wealth Management, Retail Banking

10


Advertising in the Second Machine Age

Way back in the 19th Century, with the invention of mechanical production having led to a proliferation of shoddy furniture and clothing, a group of concerned artists led by William Morris raged again...

Brand Strategy

0


Legal, Decent Honest and Truthful?

Anyone involved in advertising will probably have experienced some variation of that situation where a guest at a party asks you: “How can you justify selling people things they don’t need?” To ...

Brand Strategy, Corporate Communications

0


All Aboard: How Challenger Banks Can Attract More Customer Deposits

Kevin Mountford, CEO of PBF Solutions examines the key approaches that challenger banks should take to attract and retain new customer deposits

What’s the main challenge facing any challenger ban...

Brand Strategy, Private Banking and Wealth Management, Retail Banking

0


Finding the Hidden Purse Strings

When it comes to money, we all have our own “feel for the game”. Banks that learn and adapt to these hidden rules will retain more customers, suggests Ipsos MORI research.

When it comes to per...

Brand Strategy, Retail Banking

0


Leadership in Financial Services

The next issue of Argent will focus on leadership in the financial services sector. The theme will be linked to The Forum's inaugural Marketing Leaders List, published at the end of November 2015.
...

Brand Strategy, Employee Engagement & Communications

12


Award Case Studies

We invited a selection of winning and commended entries from The Forum’s 2016 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impr...

Brand Strategy, General Insurance

0


The Future Workplace: How Ready Are You?

Most organisations will say that they only have one brand – and that may be true – but there are different ways of looking at it: from the inside and the outside. And that inside expression, the e...

Brand Strategy, Corporate Communications, Employee Engagement & Communications

0


How Good is Your Brand Purpose?

We live in a global, hyper-connected world where the pace of business is fast. Transparency is expected. Disruption is everywhere. Competition is stiff. Collaboration is commonplace.

Successful b...

Brand Strategy, Employee Engagement & Communications

0


Is Marketing Having a Mid-Life Crisis?

The act of branding goes back to about 2000 BC. Marketing as an activity can be traced to the late 19th century. And brand management as we know it was created in the 1950s. 1993 was a seminal year fo...

Brand Strategy

0


Web Design Trends for 2017: A Primer for Financial Services

Last month we carried out a research project, to see how ‘on-trend’ corporate website design is throughout the financial services sector.

Each year we’re faced with a glut of promoted trends...

Brand Strategy, Digital & Direct Marketing

0


Innovation in Innovation

What is the future for innovation and product/service design? David Smith, Chief Executive of Global Futures and Foresight, shares his thoughts and some key tool in driving differentiation, aligni...

Brand Strategy, Fintech

0


Mar
08
LDN

The Future of Financial Services – Utility vs Meaning

Uber, Nike and their like, have turned branding on its head.

They have created utilitarian global brands by inserting themselves into our daily lives using technology as their Trojan horse.

And ...

Available to: EAPO

Brand Strategy

0


Nov
15
LDN

Striking a Chord

Many brands with clearly-defined visual and even verbal identities are strangely silent on the subject of "sonic identity."  But the fact is, there are huge opportunities to express your brand's valu...

Available to: EA

Brand Strategy

0


Sep
27
LDN

What Your Boss Really Thinks About Marketing?

Building and maintaining strong brands is a business-wide activity.  But to what extent are your senior colleagues really committed to supporting your plans?  And what could you do to win more whole...

Available to: EA

Brand Strategy

0


May
05
LDN

Do strong brands really save you from commoditisation?

In theory, brands are the opposite of commodities.  People positively choose them.  You can charge more for them.  They create more loyalty.  But sometimes it seems different rules apply in financ...

Available to: EA

Brand Strategy

0


Jan
28
LDN

How Can Content Marketing Really Differentiate Your Brand?

THIS EVENT IS NOW FULL

No doubt about it, content marketing can play a huge part in amplifying what your brand stands for - and a pleasingly cost-effective part, too. But so far, we're still seeing...

Available to: EA

Brand Strategy

0


Dec
03
LDN

Better Creative Briefing

Communications advertising, direct marketing, all forms of collateral, both online and offline – have a big part to play in the forming of Brand perceptions. But while most creative briefs emphasise...

Available to: EAP

Brand Strategy

1


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