Corporate Communications


179

Members

Most active members

Chairperson

Tony Langham

Tony Langham

Chief Executive

Lansons

Adrian Oldman

PR Manager

Ecclesiastical Insurance Group plc

Communities: General Insurance


Aidan Lisser

Aidan Lisser

Chief Marketing Officer

Investec Wealth & Investment



Alison Dyson

Head of Communications - Europe

Legg Mason Global Asset Management




Language in Financial Services

“The problem is we try to unravel the Mighty Infinite using a language which was designed to tell one another where the fresh fruit was” Terry Pratchett

Fine, I’ll admit it. Most financial se...

Corporate Communications, Digital & Direct Marketing

0


Legal, Decent Honest and Truthful?

Anyone involved in advertising will probably have experienced some variation of that situation where a guest at a party asks you: “How can you justify selling people things they don’t need?” To ...

Brand Strategy, Corporate Communications

0


State of Play: Benchmarking Content Marketing

We are delighted to be working with Editions Financial and dianomi to launch the fourth ‘State of Play’ benchmarking survey of Content Marketing in the Financial Services sector. Please take just ...

Corporate Communications, Digital & Direct Marketing

0


The changing role of a corporate communicator

Corporate communications is the lifeblood of a working relationship between a company and its stakeholders. In a world now flooded with 24 hour news and content available in a variety of formats at th...

Corporate Communications

0


The importance of content led PR

Content has always been at the heart of PR – it describes everything we create – but what’s changed dramatically is understanding how the content we produce can be leveraged across multiple chan...

Corporate Communications

1


Smarter Communication

The Financial Conduct Authority (FCA) has kick-started a debate to encourage firms, consumer groups, and stakeholders to work together to deliver information to consumers in smarter and more effective...

Corporate Communications

0


From Advert to Action

Building on our earlier work into behavioural biases, we summarise a large body of academic literature to explore the mechanisms behind consumer attention, understanding and behaviour. We build this i...

Corporate Communications

0


The Future Workplace: How Ready Are You?

Most organisations will say that they only have one brand – and that may be true – but there are different ways of looking at it: from the inside and the outside. And that inside expression, the e...

Brand Strategy, Corporate Communications, Employee Engagement & Communications

0


Creating a Powerful Verbal Identity – Event Summary

Quirky brands with a distinctly playful tone of voice – examples such as innocent drinks, Apple and Virgin are often cited – seem to be regularly held up as the ‘holy grail’ of verbal identity...

Corporate Communications, Employee Engagement & Communications

0


Don’t use that tone of voice with me

When asked for a favourite tone of voice for a brand many of us in marketing quote Innocent drinks. Personally, when I’m looking for a brand with a fun tone of voice, I enjoy this coffee chain – *...

Brand Strategy, Corporate Communications

2


Crisis Management Best Practice – Event Summary

Acknowledgment that crises do and will happen is the first step to mitigating against an arising issue becoming a major problem, as Financial Services Forum members heard at our ‘Crisis Management: ...

Corporate Communications, General Insurance

1


Are You Being Digitally Served? Event Summary

With the advent of digital advertising channels does the media buying agency model continue to serve the requirements of advertisers well? Jasmine Butler-Burnham shares her summary of the recent Forum...

Corporate Communications, Digital & Direct Marketing

0


Jun
01
LDN

The General Election and Developing our Long Term Savings and Pensions Policy

The snap general election caught most people off guard, however the result could be crucial in influencing Britain's long term savings and pensions policy.  We bring together a panel of experts to di...

Available to:

Corporate Communications

0


Feb
21
LDN

Crisis Management Best Practice

The unexpected crisis will happen. So how well are you and your business set-up to deal with the unexpected, left-field disaster?

Now more than ever, the financial services industry needs to incor...

Available to: EA

Corporate Communications, General Insurance

0


Nov
10
LDN

Meet the Media

In the run up to the Autumn Statement, we are bringing together a media panel to give their thoughts on what we can expect, especially given this new political landscape and pose the decision to Brexi...

Available to: EA

Corporate Communications

0


Jul
12
LDN

Will the FAMR proposals close the advice gap?

Politicians, regulators and the industry agree that there is an advice gap. The Financial Advice Market Review, held jointly by HM Treasury and the FCA, built on changes made to the financial advice ...

Available to: EA

Corporate Communications

0


Mar
01
LDN

Changing Internal Behaviours

CEOs are feeling the pressure to measure and monitor corporate culture, and to ensure that culture reflects their brand. Following the FCA’s decision to scrap its review into banking culture this is...

Available to: EA

Corporate Communications

0


Oct
20
LDN

Meet the Media: Will Consumer Affairs run the Financial Services Agenda?

We consider what impact consumer affairs will have on the financial services agenda as we move towards another long period of austerity and while the financial service environment is forever changing ...

Available to: EA

Corporate Communications

2


Back to top

Join FSF x FREE TRIAL
MEMBERSHIP