Corporate Communications


179

Members

Most active members

Chairperson

Tony Langham

Tony Langham

Chief Executive

Lansons

Adrian Oldman

PR Manager

Ecclesiastical Insurance Group plc

Communities: General Insurance


Aidan Lisser

Aidan Lisser

Chief Marketing Officer

Investec Wealth & Investment



Alison Dyson

Head of Communications - Europe

Legg Mason Global Asset Management




Keep Me Posted

The Keep Me Posted campaign was positioned as ‘the Consumers’ right to choose’ … that choice being very specifically paper bills and statements … with an additional sub-clause … the right ...

Corporate Communications, Digital & Direct Marketing

0


Does your firm have a culture of communication?

Clients of the star fund manager Neil Woodford should expect to hear more from him. He is responding to period of under performance by pledging to communicate more. I’ve been a client of his for a f...

Corporate Communications

0


Language in Financial Services

“The problem is we try to unravel the Mighty Infinite using a language which was designed to tell one another where the fresh fruit was” Terry Pratchett

Fine, I’ll admit it. Most financial se...

Corporate Communications, Digital & Direct Marketing

0


Legal, Decent Honest and Truthful?

Anyone involved in advertising will probably have experienced some variation of that situation where a guest at a party asks you: “How can you justify selling people things they don’t need?” To ...

Brand Strategy, Corporate Communications

0


State of Play: Benchmarking Content Marketing

We are delighted to be working with Editions Financial and dianomi to launch the fourth ‘State of Play’ benchmarking survey of Content Marketing in the Financial Services sector. Please take just ...

Corporate Communications, Digital & Direct Marketing

0


The changing role of a corporate communicator

Corporate communications is the lifeblood of a working relationship between a company and its stakeholders. In a world now flooded with 24 hour news and content available in a variety of formats at th...

Corporate Communications

0


The Communication Revolution

In this presentation slides from 'The Communication Revolution' event, Onalytica share their insights on the future of digital communications and on the importance of using influences as advocates for...

Corporate Communications

0


Thought Leadership – Lessons from the Leaders

This webinar session looked at some of the key findings from the content marketing survey results of 150 senior client-facing personnel in financial services, professional services and technology firm...

Corporate Communications, Digital & Direct Marketing

0


Doing More With Less: Event Summary

Despite stubborn assumptions that marketers in finance have extravagant budgets to play with, the fact is, almost all of them are under pressure to “do more with less”. This is especially so at sm...

Brand Strategy, Corporate Communications, Digital & Direct Marketing

0


In Defence of Thought Leadership – Event Summary

The term ‘thought leadership’ has in recent times emerged as a key example of corporate jargon, regularly cited as one of the more insufferable business buzzwords or clichés by media commentators...

Corporate Communications, Digital & Direct Marketing

0


The 2018 State of Play

Download your copy of the Editions Financial 2018 State of Play report and measure your content marketing efforts against global benchmarks.

According to the results of our 2018 State of Play bench...

Corporate Communications, Digital & Direct Marketing

0


From Advert to Action

Building on our earlier work into behavioural biases, we summarise a large body of academic literature to explore the mechanisms behind consumer attention, understanding and behaviour. We build this i...

Corporate Communications

0


Oct
09
LDN

The Importance of Business Reputation

The reputation of a business is essential to its survival. Consciously or not, consumers are now far more aware of whether a company has a good reputation, or not.

The trust and confidence of the c...

Available to: EAP

Corporate Communications

0


Jun
13
LDN

The Communication Revolution

Fake news, AI, Levenson, Cambridge Analytica, Trump, #MeToo – marketing professionals are facing a communications revolution.

In this highly-topical session, we will look at the major secular tre...

Available to: EAP

Corporate Communications

0


May
01
LDN

Marketing Effectiveness Awards Showcase

We invite winners from The Forum’s 2017 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impressed our judges.

Smart metrics and...

Available to: EAP

Brand Strategy, Corporate Communications, Digital & Direct Marketing

0


Jun
01
LDN

The General Election and Developing our Long Term Savings and Pensions Policy

The snap general election caught most people off guard, however the result could be crucial in influencing Britain's long term savings and pensions policy.  We bring together a panel of experts to di...

Available to:

Corporate Communications

0


Feb
21
LDN

Crisis Management Best Practice

The unexpected crisis will happen. So how well are you and your business set-up to deal with the unexpected, left-field disaster?

Now more than ever, the financial services industry needs to incor...

Available to: EA

Corporate Communications, General Insurance

0


Nov
10
LDN

Meet the Media

In the run up to the Autumn Statement, we are bringing together a media panel to give their thoughts on what we can expect, especially given this new political landscape and pose the decision to Brexi...

Available to: EA

Corporate Communications

0


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