It is no longer possible for brands to rely on awareness, familiarity and equity to achieve future success. Nowadays, brands must think of what is the customer relationship, how it listens, answers, engages, the level of empathy customers have. How can the brand evolve to meet the future customer’s needs? Brands which do it well then challenge the market place and shake up the sector. These brands are sustainable.
We will explore some case studies from inside and outside the sector of how brands are successfully managing these relationships and how they build their sustainability and future relevance.
Lida Walsh, Harris Interactive
Michael Worledge, Harris Interactive
Keith Glanfield, Aston Business School
This is a live Webinar session. To register your place and test you system prior to the event, please visit https://www.brighttalk.com/webcast/5722/273301?utm_source=The+Financial+Services+Forum&utm_medium=brighttalk&utm_campaign=273301