What Can We Learn from Millennials?


Apr
17
Pictet Asset Management, Moor House, 120 London Wall, London, EC2Y 5ET
09:00 for 09:30 until 11:30
E

1123 Views

Asset Management

Millennials

Little money (until they inherit), and expensive to acquire - why should we bother with millennials?

Aside from their potential as clients of the future, understanding millennials may also provide useful lessons when marketing to today’s customers.

Digital communication and access, speed of response, consumer-friendly language, and a desire to “do well by doing good” - much of what millennials appear to want - could also be appealing for traditional investors.

Our expert panel considers what the millennial market could teach the asset management industry.

 

Speakers include:

Kim Bell, Founding Partner/Director, BDifferent
Richard Watts, CEO at Nurture & Global Head of Digital at Kurtosys
Caroline Evans, Head of UK Marketing, Moneyfarm



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