Little money (until they inherit), and expensive to acquire - why should we bother with millennials?
Aside from their potential as clients of the future, understanding millennials may also provide useful lessons when marketing to today’s customers.
Digital communication and access, speed of response, consumer-friendly language, and a desire to “do well by doing good” - much of what millennials appear to want - could also be appealing for traditional investors.
Our expert panel considers what the millennial market could teach the asset management industry.
Kim Bell, Founding Partner/Director, BDifferent
Richard Watts, CEO at Nurture & Global Head of Digital at Kurtosys
Caroline Evans, Head of UK Marketing, Moneyfarm