We invite winners from The Forum’s 2017 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impressed our judges.
Smart metrics and a tangible contribution to real business performance is what distinguishes genuine marketing effectiveness and these case studies provide a great example of how that can be achieved. Presentations include case studies from both B2B and consumer campaigns.
Whether you’re considering an entry into our 2018 Awards and are interested in good examples of successful entries, or just looking for inspiration for your own financial services marketing campaigns, this event will be of interest to you.
Nisha Henriques, Digital Marketing Manager, Janus Henderson
Paul Hemingway, Head of Affinity Marketing and Chloe Smith Propositions Manager, Police Mutual
Elisabeth Thompson, Brand Marketing, Manager and Suman Karki, Marketing Manager, Direct Line Group
Claire Cresswell-Lane, Marketing Communications Manager, Wesleyan
Ian Atkinson, Director of Marketing, SunLife