Delivering Long-Term Content Strategies

Webinar Session, BrightTALK Channel
10:00 until 10:45


The inconvenient truths.

Content. Still everywhere. Still the closest thing we’ve got to a customer engagement silver bullet. But here’s an inconvenient truth: financial services organisations are still not using content as effectively as they could.

Most marketing departments' content strategy is not aligned with the longer-term strategic plan. As competition for the customers' attention intensifies, meaningful engagement through a long-term content strategy is where enlightened FS firms are heading.

Overcoming siloed structures and reward structures that focus on short-term ROI wins is a huge challenge. But if financial services firms are to harness the strength of content, to build long-term meaningful relationships in a journey that’s becoming increasingly non-linear, these challenges have to be overcome.

We will tackle legacy marketing attitudes which are driving misuse of content and consider strategies for long term business benefit.

Speakers include:

John Cooper, Director of Content, Editions Financial

Kevin Hearn, Director of Content Marketing Strategy, Editions Financial

John Cooper

John Cooper

Director of Content

Editions Financial

Kevin Hearn

Kevin Hearn

Director of Content Marketing Strategy

Editions Financial

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