If you are winding down the traditional marketing function, whilst ramping up the digital and data units, please be careful. Don't confuse what marketing is about with the tools, channels, and feedback loops to do it.
What the industry needs is more upskilling of marketing professionals in digital, and not new digital and data silos.
Join us to discuss some of the core skills and knowledge required for successful financial service marketing functions. Identify the key elements in your own marketing skills that will need to be enhanced as you plan you own marketing career. And help us create the themes and topics for future core-marketing events.
Speakers Include:
David Smith, Chief Executive, Global Futures & Foresight
Mark Evans, Group Marketing Director, Direct Line Group
