An unfortunate but familiar scenario plays out. A team comes up with a breakthrough idea that will drive short- and long-term growth. But once in the Boardroom it all falls apart, with senior managers exposing cracks in the strategy where outcomes have not been clearly defined or supported with adequate facts. Defeat hangs heavy in the room, offset with blank stares and demands to rewrite the plans again. Mark Evans of Direct Line Group and Ruth Saunders (author of “Marketing in the Boardroom – Winning the Hearts and Minds of the Board”) will share their insights on why marketers struggle in the Boardroom and what marketers can do to engage Board members successfully.
Ruth Saunders, Author
Mark Evans, Marketing Director, Direct Line Group
Amanda Rendle, NED, Tesco Bank