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A selection of case studies, tutorials and methodology ideas for marketers responsible for implementing marketing strategy and campaigns.

Trending

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Apr 18

Marketing budgets rose in Q1, report shows

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Apr 18

ELEVATOR PITCH: Publicis Sapient

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Apr 16

OPINION: How to do a Monzo

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Apr 9

ELEVATOR PITCH: Fiducial

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Apr 9

OPINION: AI won’t make you a great ad, but it can get you there faster

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Mar 27

Microsoft Copilot adds new Gen AI capabilities for marketers

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Feb 20

eToro chooses Lansons/Team Farner as UK comms partner

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Dec 18

4 MINUTE MASTERCLASS: How to Write an Investment Story

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Aug 4

OPINION: Reputation lessons of NatWest’s Farage fiasco

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Jun 11
10 min read

CMO to CEO: How can marketers make the leap to the top job?

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Mar 24
15 min read

WEBINAR OVERVIEW How to design an accessible online service

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Mar 9
12 min read

WEBINAR OVERVIEW: Engaging with Gen Z

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Jul 1
10 min read

Why Should You Localize Your Website?

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Jul 1
10 min read

Marketing in a Crisis: The Calm Before the (Next) Storm

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Apr 30
15 min read

Effective communications in a long-running crisis

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Apr 2
16 min read

How to market when your audience is in isolation

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Aug 6

If you can’t be clear, you’re not trying hard enough

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Tactic
Jul 1
10 min read

Why Should You Localize Your Website?

Tactic
Jul 1
10 min read

Marketing in a Crisis: The Calm Before the (Next) Storm

Tactic
Apr 30
15 min read

Effective communications in a long-running crisis

Tactic
Apr 2
16 min read

How to market when your audience is in isolation

Load more tactics
Load more tactics
Tactic
Feb 20

eToro chooses Lansons/Team Farner as UK comms partner

Tactic
Mar 24
15 min read

WEBINAR OVERVIEW How to design an accessible online service

Tactic
Mar 9
12 min read

WEBINAR OVERVIEW: Engaging with Gen Z

Load more tactics
Tactic
Aug 4

OPINION: Reputation lessons of NatWest’s Farage fiasco

Tactic
Aug 6

If you can’t be clear, you’re not trying hard enough

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