Marketing Effectiveness Awards


The Financial Services Forum Awards for Marketing Effectiveness have become one of the industry’s most sought-after prestigious accolades.

Their purpose has remained the same since they were introduced in 2002:

  • to create a better understanding of the role and impact of marketing
  • to prove, beyond doubt, that marketing can be effective
  • to promote and reward those achieving exceptional marketing effectiveness

To view the shortlisted entries in 2017, please click here.

Entries are made via a 1000-word submission, answering seven key questions with robust and quantifiable data. Submissions are open to financial services brands and organisations, or their agencies, worldwide.

Although the size of budget will have an impact on the reach of the campaign and the creative work will play an important part in its delivery, both have a limited impact in the judging process. It is effectiveness that counts – did the marketing activity achieve or exceed the targets set?

Marketing Effectiveness

Awards 2018

The Financial Services Forum Awards for Marketing Effectiveness 2018 will open in March 2018. The entry deadline will be 22 June 2018. To receive the entry material when available, please complete the details below.

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By Marketing Discipline

  • Advertising
  • Content Marketing
  • Customer Experience
  • Customer Loyalty & Retention
  • Digital Marketing
  • Direct Marketing
  • Integrated Campaign
  • New Product, Service or Innovation
  • Public Relations
  • Social Media

By Industry Sector or Audience

  • Asset Management
  • Retail Banking
  • Life & Pensions
  • Insurance
  • Mortgages
  • Private Banking / Wealth Management
  • Challenger Brand or Fintech
  • Business to Business
  • International (non-UK)

By Marketing Budget

  • Small Budget (below £1m total marketing spend)
  • Medium Budget (£1m – £5m total marketing spend)
  • Large Budget (over £5m total marketing spend)

Judges Special Awards

  • Best Consumer Insight
  • Marketing Learning
  • Marketing Excellence

Members’ Awards

  • Best Corporate Social Responsibility Activity
  • Agency of the Year
  • Young Marketer of the Year
  • Marketer of the Year

Previous winners

Download full details of previous Marketing Effectiveness Awards winners.

View 2016 winners
PDF (3.08 MB)

View 2015 winners
PDF (2.63 MB)

View 2014 winners
PDF (4.09 MB)

View 2013 winners
PDF (3.44 MB)

View 2012 winners
PDF (1.69 MB)

View 2011 winners
PDF (2.23 MB)

Annual Members' Dinner

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Who’s in the running?

View the category shortlists for the 2015 Marketing Effectiveness Awards....

View 2017 shortlist

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