Marketing Effectiveness Awards

Introduced in 2002, our Awards remain the only to recognise marketing effectiveness in financial services.

Their purpose:

  • to create a better understanding of the role and impact of marketing
  • to prove, beyond doubt, that marketing can be effective
  • to promote and reward those achieving exceptional marketing effectiveness

To view the winning and commended entries for 2016, please click here.

Although the size of budget will have an impact on the reach of your campaign and the creative work will play an important part in its delivery, both have a limited impact in the judging process. It is effectiveness that counts – did your marketing activity achieve or exceed the targets set? All activities compete equally – a small direct mail pack has as much chance of winning as a multi-execution TV campaign.

Based on 1000-word submissions, these Awards are robust, transparent and career enhancing.

Marketing Effectiveness

Awards 2017

The Financial Services Forum Awards for Marketing Effectiveness 2017 will be launched by early March 2017 with an entry deadline of 22 June. To receive the entry material when available, please register your interest below.

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There are fourteen categories, recognising marketing effectiveness in:

  • Advertising
  • Content Marketing
  • Corporate Social Responsibility
  • Customer Experience
  • Customer Loyalty & Retention
  • Digital Marketing
  • Direct Marketing
  • Integrated B2B Campaign
  • Integrated Consumer Campaign
  • Internal Communications
  • New Product, Service or Innovation
  • Public Relations
  • Social Media
  • Sponsorship

Judges’ Special Awards

  • Best Consumer Insight
  • Best Contribution to Marketing Learning
  • Marketing Excellence

Members Awards

  • Agency of the Year
  • Young Marketer of the Year
  • Marketer of the Year

Previous winners

Download full details of previous Marketing Effectiveness Awards winners.

View 2016 winners
PDF (3.08 MB)

View 2015 winners
PDF (2.63 MB)

View 2014 winners
PDF (4.09 MB)

View 2013 winners
PDF (3.44 MB)

View 2012 winners
PDF (1.69 MB)

View 2011 winners
PDF (2.23 MB)

Annual Members' Dinner

Join 500 of your industry colleagues at our Annual Members' Dinner and Awards ceremony....

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