The Financial Services Forum Awards for Marketing Effectiveness have become one of the industry’s most sought-after prestigious accolades.
Their purpose has remained the same since they were introduced in 2002:
To view the winning and commended entries in 2016, please click here.
Entries are made via a 1000-word submission, answering seven key questions with robust and quantifiable data. Submissions are open to financial services brands and organisations, or their agencies, worldwide.
Although the size of budget will have an impact on the reach of the campaign and the creative work will play an important part in its delivery, both have a limited impact in the judging process. It is effectiveness that counts – did the marketing activity achieve or exceed the targets set?
A small number of categories have been introduced in 2017 to compare companies with similar marketing budgets and resources. However, all discipline-specific activities compete equally – a small regional promotion has as much chance of winning as an international multi-execution campaign.
2017 has also seen the introduction of sector-specific categories to showcase marketing best practice in key parts of the financial services industry.
By Marketing Discipline
By Industry Sector or Audience
By Marketing Budget
Judges Special Awards