Marketing Effectiveness Awards


The Financial Services Forum Awards for Marketing Effectiveness have become one of the industry’s most sought-after prestigious accolades.

Their purpose has remained the same since they were introduced in 2002:

  • to create a better understanding of the role and impact of marketing
  • to prove, beyond doubt, that marketing can be effective
  • to promote and reward those achieving exceptional marketing effectiveness

To view the winning and commended entries in 2016, please click here.

Entries are made via a 1000-word submission, answering seven key questions with robust and quantifiable data. Submissions are open to financial services brands and organisations, or their agencies, worldwide.

Although the size of budget will have an impact on the reach of the campaign and the creative work will play an important part in its delivery, both have a limited impact in the judging process. It is effectiveness that counts – did the marketing activity achieve or exceed the targets set?

A small number of categories have been introduced in 2017 to compare companies with similar marketing budgets and resources. However, all discipline-specific activities compete equally – a small regional promotion has as much chance of winning as an international multi-execution campaign.

2017 has also seen the introduction of sector-specific categories to showcase marketing best practice in key parts of the financial services industry.

Marketing Effectiveness

Awards 2017

The Financial Services Forum Awards for Marketing Effectiveness 2017 are now open. The entry deadline is 22 June 2017. To receive the entry material, please complete the details below.

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By Marketing Discipline

  • Advertising
  • Content Marketing
  • Customer Experience
  • Customer Loyalty & Retention
  • Digital Marketing
  • Direct Marketing
  • Integrated Campaign
  • New Product, Service or Innovation
  • Public Relations
  • Social Media

By Industry Sector or Audience

  • Asset Management
  • Retail Banking
  • Life & Pensions
  • Insurance
  • Mortgages
  • Private Banking / Wealth Management
  • Challenger Brand or Fintech
  • Business to Business
  • International (non-UK)

By Marketing Budget

  • Small Budget (below £1m total marketing spend)
  • Medium Budget (£1m – £5m total marketing spend)
  • Large Budget (over £5m total marketing spend)

Judges Special Awards

  • Best Consumer Insight
  • Marketing Learning
  • Marketing Excellence

Members’ Awards

  • Best Corporate Social Responsibility Activity
  • Agency of the Year
  • Young Marketer of the Year
  • Marketer of the Year

Previous winners

Download full details of previous Marketing Effectiveness Awards winners.

View 2016 winners
PDF (3.08 MB)

View 2015 winners
PDF (2.63 MB)

View 2014 winners
PDF (4.09 MB)

View 2013 winners
PDF (3.44 MB)

View 2012 winners
PDF (1.69 MB)

View 2011 winners
PDF (2.23 MB)

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