Introduced in 2002, our Awards remain the only to recognise marketing effectiveness in financial services.
Although the size of budget will have an impact on the reach of your campaign and the creative work will play an important part in its delivery, both have a limited impact in the judging process. It is effectiveness that counts – did your marketing activity achieve or exceed the targets set? All activities compete equally – a small direct mail pack has as much chance of winning as a multi-execution TV campaign.
Based on 1000-word submissions, these Awards are robust, transparent and career enhancing.
There are fourteen categories, recognizing marketing effectiveness in: